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Purina LAB9
This is where it all connects.
Here, we workshop in a world of “why not?” with constant experimentation and collaboration. Through expertise, empathy and innovation, we’ll work together, share ideas and shape the future of pet care. We are the next great leap in providing people-powered solutions that matter. The only thing missing is you.
LAB9 is a space for Purina to welcome retail clients to St. Louis, to their headquarters, to this innovation hub where the possibilities for the future are endless. In collaboration with WD Partners, I helped the LAB9 team explore, redefine, and dream about what this space can offer pet retail for the future.









Digital experiences designed to help Purina and their customer's get better acquainted.


A virtual lab was designed to give an omni-channel experience to all users.
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Process










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